The Activate National Accounts Summit is an invitation-only executive meeting.

Activities on Monday afternoon are only open to invited guests.

12:30 AM - 12:45 PM
Introductions and State of Business Communication
 

Meet your moderator for the day David Gee and hear about the state of business communication and how it can be the path to productivity, performance and profit.

1:00 PM - 2:00 PM
Custom Research, RTDs and Ecommerce
 
 
2:15 PM - 3:15 PM
Discussion - Industry Trends, Opportunities and Challenges
 

Hear about the latest news impacting the beverage industry, share insights with other members from all three tiers, and learn about partnership opportunities that will help grow your business.

3:15 PM - 4:30 PM
New From EPG Specialty Information
 

Experience the unveiling of brand-new data tools designed to improve accuracy and forecasting for all three tiers of the industry, including the reveal of the Beverage Information Group's new Trends and Insights Intelligence Service.

5:00 PM - 6:00 PM
Growth Brands and BevX Awards Reception
 

Celebrate the 2023 Cheers BevX winners and the 2024 Growth Brands wine, spirit and RTD winning brands at this opening cocktail reception!

6:00 PM - 9:00 PM
40 Under 40 Reception
 

Open to all Beverage Week attendees. Celebrate the inaugural Beverage Information Group 40 Under 40 class, representing the best young leaders from all three tiers of the industry.

Location: City Works Schaumburg, 1850 E. Golf Rd. (Next door to the Hyatt Regency)

8:00 AM - 9:00 PM
See BARC and CBS agendas for off-premise and on-premise sessions
 

Activate attendees may choose to sit-in on sessions that are part of the Cheers Beverage Summit (on-premise) or Beverage Alcohol Retailers Conference (off-premise).

Cheers Beverage Summit

Beverage Alcohol Retailers Conference

 

8:00 AM - 9:30 AM
Women's Leadership Breakfast
 
 
9:30 AM - 10:30 AM
Keynote Presentation: Why A Remarkable Customer Experience Is Your Biggest Competitive Advantage
 

Are you finding it harder and harder each year to meet sales or revenue goals? Are you stuck trying to compete on price or product? There is a better way, and that is to focus on the customer experience. Dan Gingiss is a top customer experience keynote speaker who helps empower your team to create the kinds of experiences that customers want to talk about.

10:45 AM - 11:30 AM
Distributor Panel
 

One of our most popular sessions annually, this panel discussion will give attendees the chance to hear from two national distributors and one supplier who formerly worked in the middle tier. In addition to covering the latest industry trends and ways to strengthen relationships between the middle tier and the trade, panelists will take questions from attendees. 

11:30 AM - 1:00 PM
Networking Lunch and Exhibits
 

Meet with our Beverage Week sponsors to preview the latest technology innovations and products that will help grow your business.

1:00 PM - 2:30 PM
Beverage Incubator Presentations
 

Watch live as our panel of judges hears pitches from 3 innovative new products:

  • Inspiro Tequila
  • IVeinte Spirits
  • Soda Jerk Shots

Which ones will win a spot in the EPG Brand Acceleration Beverage Incubator? Our live audience and judging panel will decide!

*Transportation provided to off-site events. Agenda subject to change.