Bill Edwards, former Senior Vice President of National Accounts On-Premise for Southern Glazer’s Wine & Spirits (SGWS; Miami, FL), has significantly impacted the beverage industry. He started at Darden Restaurants, where he transformed Olive Garden’s beverage program, boosting wine sales by 70%. At SGWS, he drove annual revenue beyond $1 billion through strategic national accounts initiatives, and his initiatives played a pivotal role in navigating the company through a successful merger with Glazer’s. Now, as Chief Strategy Officer at Bosscal Mezcal, Edwards drives the brand’s expansion and innovation with a proven track record of success.