Consumer beverage preferences are evolving rapidly, and retailers, suppliers, and distributors are adapting in real time. “The Changing Landscape” is a 2.5-hour deep-dive panel exploring some of the biggest emerging trends reshaping beverage alcohol today, including Cannabis/CBD beverages, no- and low-alcohol products, “better for you” beverages, and the purchasing habits of Gen Z consumers.

Featuring a rotating collection of speakers from across the beverage alcohol industry and related sectors, this extended discussion will bring together perspectives from retailers, suppliers, distributors, marketers, analysts and emerging category experts. Attendees will gain insight into how these fast-growing segments are influencing merchandising, consumer engagement, regulation, and long-term retail strategy.