BRAD BOCK is Founder and CEO of CIBA SOLUTIONS, a category management and retail analytics advisory firm that helps retailers, manufacturers, and distributors turn data into actionable business strategy. With more than two decades of experience spanning category management, shopper insights, retail merchandising, and business leadership, Brad has held leadership roles with organizations including Kraft Foods, SC Johnson, Jarden Consumer Solutions and Gateway Computers. Throughout his career, he has built a reputation for helping organizations identify growth opportunities, align strategy with execution, and drive measurable business results.

A recognized leader in the CATEGORY MANAGEMENT PROFESSION, Brad is a Category Captain of the Year recipient and has led teams honored with three Category Captain Team Awards. His expertise spans retail strategy, consumer insights, assortment optimization, merchandising, and organizational transformation across multiple channels and categories.

As Founder and CEO of CIBA Solutions, Brad leads a team of category management professionals, data scientists, and retail strategists who partner with retailers and manufacturers to solve complex business challenges through analytics, insights, and strategic advisory services.
At the Activate Advisory Board Meeting, Brad brings a practical executive perspective on the future of category management, data-driven decision making, and the evolving role of insights in shaping retail growth.