The scenic beauty of Southern France is epitomized by Provence—the renowned French Riviera vineyard region celebrated for producing some of the finest rosé wines in the world.

Stretching from the Alps to the Mediterranean Sea, this sun-drenched landscape is defined by rolling vineyards, lavender fields, and olive groves. Provence consistently showcases why its wines dominate as the #1 imported rosé in the U.S. premium segment. Sloping mountains and fertile valleys benefit from abundant sunshine, while the powerful mistral winds sweep through the region, naturally cleansing the vineyards and helping develop the bright, crisp acidity that defines Provence rosé.

Award-winning wine educator Robert Cavanaugh leads us on a journey through this remarkable region, exploring how its three protected appellations are shaping one of the most significant and sustained trends in U.S. retail wine buying. Drawing on his experience as a former Director of Beverage for multiple Ritz-Carlton hotels and as Corporate Wine Buyer for Total Wine & More, Robert provides expert insight into how this category continues to outpace other wine segments—bringing the story of Provence vividly to life.