THE INDUSTRY'S ANNUAL RESET

This isn’t just another event. It’s the beverage alcohol industry’s most efficient, essential week designed for executives, owners, operators, and decision-makers who must act with precision and purpose.

In an industry defined by rapid change — shifting consumer behavior, tightening margins, evolving channel dynamics, and complex category growth — Beverage Week 2026 is the place where the entire beverage ecosystem comes together to navigate what’s next with clarity, confidence, and connection.

Across three purpose-built conferences, Beverage Week unifies leaders from retail, on-premise, supplier, and national account channels.

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WHERE INSIGHT BECOMES ADVANTAGE

Join us for three days to understand the market, discover what’s next, and align with the people who influence beverage decisions.

This is where the beverage industry:

  • Deciphers market shifts with data and context

  • Explores new product discovery and commercial potential

  • Builds collaborative strategies that move business forward

  • Connects with peers and partners who influence outcomes

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EXPLORE OUR CONFERENCES

A national gathering of retail store owners, executives, and leadership  focused on the realities of today's competitive beverage alcohol environment. The Beverage Alcohol Retailers Conference (BARC) delivers actionable strategies, peer benchmarking, and proven approaches to inventory, pricing, compliance, and profitability.

BARC is where retailers:

  • Hear from leaders driving retail performance

  • Benchmark best practices that protect margin and market share

  • Engage in structured conversations that accelerate execution

Built for on-premise operators, owners, and executive teams, the Cheers Beverage Summit (CBS) connects hospitality professionals with the insights and relationships needed to elevate beverage programs and enhance profitability. 

CBS focuses on: 

  • Real-world solutions for beverage program performance

  • Emerging trends in consumer preference and menu strategy

  • Operational and commercial benchmarks that matter

A strategic platform for industry leaders serving national, multi-unit, and enterprise channels. Activate National Accounts Meeting brings together cross-channel perspectives to explore macro trends, consumer behavior, and strategic partnership models that accelerate category growth and inspire the industry's next steps.

Activate emphasizes:

  • Market trend analysis and scenario planning

  • Cross-functional alignment between suppliers, distributors, and accounts

  • High-value networking designed for enterprise impact

COUNTDOWN TO BEV WEEK 2026